Arielle Vandenberg, host of the reality television show “Love Island,” founded her clean beauty brand Rel Beauty just eight weeks ago, but it’s been getting lots of press. 

The product line-up is limited to lip balms in various hues. We expect that additional products are in the works. 

The lip balm is in a generously oversized baby blue stick package. Vanderberg says she couldn’t find a tinted lip balm made with clean, organic, and vegan ingredients that she liked, so she wanted to create one. She made sure the balm’s texture was what she wanted before launch.

Vanderberg is an actress, host, and comedienne, but she’s also a hands-on beauty founder. She posted the video below prepping the products for a shoot.

More About Rel Tinted Lip Balm

Rel’s tinted lip balm colors are all sheer but deliver lots of color along with moisturizing ingredients. The base includes a vegan beeswax blend with shea butter.

The lip balm line is called “No Duh,” and the six shades are all named after different ways to say “yes.” 

They are: Obviously (clear), Totally (sheer pink), Frick Yes (sheer blush), For Sure (sheer cherry), Most Definitely (sheer coral) and Absolutely (sheer mocha). 

The products are made in California.

The Packaging

The plastic lip balm stick package is made with PCR and the cartons are FSC-certified.

 

 

 

 

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A post shared by Rel Beauty (@relbeauty)